Kierkegaard, The Concept of Irony (Part II, Observations)

There are so many ways that this is a true statement. Whatever the concept (good or bad) – a new business idea, a second glance at a pretty face, the smile of a small child, a Bible study plan, world domination – these ideas pull the individual in because the individual is not bound to them. But as these concepts actualize as phenomenon, there is a dialectic relationship that eats away at subjective freedom until it is nullified. 
Translation: I think eating a cookie is a good idea. In fact, the more I think about that cookie, the better I can imagine it’s taste. Now I’m craving that cookie very badly. So I give in and take a bite and it’s great! I take another one and it’s still good! But then, as I keep eating, it seduction of the cookie fades. It doesn’t taste quite as good as I thought it would – well maybe it did, but by now I don’t recall! Now the guilt of eating the cookie when I knew I didn’t need it starts to weigh on me. I now have feelings of guilt suppressing my free choice to eat another cookie. I also have lost my free choice to choose to eat the first cookie because it is no longer an option.

While this illustration took on the idea of guilt/pleasure, there are other aspects such as responsibility, economics, politics, strategy, imagination, etc. that this idea can be adapted to.